- Client
- Brentford Football Club
- Sector
- Planning & Development
- Location
- Royal Borough of Hounslow
- How we helped
- Planning consultancy
Carter Jonas has been providing planning advice to Brentford Football Club with respect to the training facilities at Jersey Road in the London Borough of Hounslow since 2015. The Jersey Road site extends to 19 hectares and is located on Metropolitan Open Land (MOL).
Since 2015, the London planning team have helped secure a series of planning consents for the redevelopment of the training facilities on the site. As the site is located on MOL, for planning permission to be granted, it is necessary for “very special circumstances” to be demonstrated.
In August 2020, planning permission was obtained for the demolition of some of the existing buildings on site along with the construction of a part two storey, part single storey training facility, which included the Club’s offices. The permission also included separate ancillary buildings and structures, as well as an artificial 4G playing pitch and an enlarged area of car parking. It was recognised that “very special circumstances” existed to outweigh any harm to the MOL, including the compelling need for the facilities and the lack of available alternative sites. At the time of this application, the Club was in the Championship League.
As the Club gained promotion to the Premier League for the 2021/22 season, this increased the requirements for the training facilities at Jersey Road, including the need for a Football Academy, meaning that the extant permission for the redevelopment of the training facilities was no longer deemed fit for purpose.
The team was involved in pre-application discussions with the Council, the Greater London Authority (GLA) and Sport England as well as with local residents and interest groups on concept proposals for a Premier League standard training facility. The team led the Club through the planning process advising on the challenging issues involved with achieving permission on MOL.
The team helped to secure full planning permission in August 2022 for a new temporary training facility at Jersey Road for a period of five years, now known as the Robert Rowan Performance Centre (RRPC). The temporary training centre is designed to accommodate the 1st team, B team and a Category 4 Academy Under 18’s team. The new training facility, whilst temporary, is of a higher standard and represents a significant improvement on what previously existed at Jersey Road. It acts as a stepping-stone towards the Club’s longer-term vision for a state-of-the-art performance centre. The RRPC was occupied towards the end of 2022.
Carter Jonas further assisted the Club in securing planning permission for a Category 1 Academy in April 2024, followed by amendments via Section 73 and Section 96A. This permission includes the provision of an Academy building, a full size indoor artificial pitch, external pitches (both natural and artificial), a ground maintenance building and other associated works. The Academy permission is again for a temporary period of five years.
The Category 1 Academy has given the Club a significant competitive and financial advantage. It provides its Academy players with the highest level of youth coaching, sports science and facilities, helping to develop local players who can progress into the first team, strengthening the Club’s long term playing philosophy and identity.
In addition to establishing the principle of new performance training facilities and the Academy within MOL, Carter Jonas have also assisted the Club in navigating a number of challenges to securing planning permission, including:
- Compliance with Biodiversity Net Gain requirements.
- Changing legislative framework and planning policy.
- Sensitively integrating the developments within the local environment and maintaining a positive relationship with neighbouring properties.
- Guiding the Club through Local and Strategic political scrutiny.
Since obtaining these planning permissions, Carter Jonas has assisted the Club in the implementation of the RRPC and Academy planning permissions, including ensuring full compliance with planning conditions, S106 obligations and CIL requirements.
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